{"id":135,"date":"2021-06-26T23:43:47","date_gmt":"2021-06-26T23:43:47","guid":{"rendered":"https:\/\/azevedovendramin.com.br\/blog\/?p=135"},"modified":"2021-06-26T23:44:01","modified_gmt":"2021-06-26T23:44:01","slug":"o-que-e-uma-marca","status":"publish","type":"post","link":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/","title":{"rendered":"O que \u00e9 uma marca?"},"content":{"rendered":"\n<p>Voc\u00ea ainda tem alguma d\u00favida do o que \u00e9 uma marca? N\u00f3s vamos esclarecer! <\/p>\n\n\n\n<p>Marca segundo a Lei de Propriedade Intelectual (LPI) \u00e9: &#8220;sinal distintivo visualmente percept\u00edvel&#8221;. Ainda, h\u00e1 diversos pesquisadores da \u00e1rea que tamb\u00e9m afirmam que marca \u00e9 &#8220;tudo aquilo que representa a empresa&#8221;. Sabendo agora que tudo que pode representar a sua empresa \u00e9 uma marca, voc\u00ea j\u00e1 registrou a sua? Nos pr\u00f3ximos conte\u00fados vamos trazer diversos assuntos sobre marcas, casos de sucesso e curiosidades da \u00e1rea! <\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" height=\"16\" width=\"16\" alt=\"\ud83d\udcf2\" src=\"https:\/\/static.xx.fbcdn.net\/images\/emoji.php\/v9\/td8\/1\/16\/1f4f2.png\">Siga-nos em nossas redes sociais e fique por dentro!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6-1024x683.png\" alt=\"\" class=\"wp-image-136\" srcset=\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6-1024x683.png 1024w, https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6-300x200.png 300w, https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6-768x512.png 768w, https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea ainda tem alguma d\u00favida do o que \u00e9 uma marca? N\u00f3s vamos esclarecer! Marca segundo a Lei de Propriedade Intelectual (LPI) \u00e9: &#8220;sinal distintivo visualmente percept\u00edvel&#8221;. Ainda, h\u00e1 diversos pesquisadores da \u00e1rea que tamb\u00e9m afirmam que marca \u00e9 &#8220;tudo aquilo que representa a empresa&#8221;. Sabendo agora que tudo que pode representar a sua empresa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O que \u00e9 uma marca? - Blog - Azevedo &amp; Vendramin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O que \u00e9 uma marca? - Blog - Azevedo &amp; Vendramin\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea ainda tem alguma d\u00favida do o que \u00e9 uma marca? N\u00f3s vamos esclarecer! Marca segundo a Lei de Propriedade Intelectual (LPI) \u00e9: &#8220;sinal distintivo visualmente percept\u00edvel&#8221;. Ainda, h\u00e1 diversos pesquisadores da \u00e1rea que tamb\u00e9m afirmam que marca \u00e9 &#8220;tudo aquilo que representa a empresa&#8221;. Sabendo agora que tudo que pode representar a sua empresa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Azevedo &amp; Vendramin\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-26T23:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-26T23:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"azevedovendramin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"azevedovendramin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\"},\"author\":{\"name\":\"azevedovendramin\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/person\/f0c01db7db8d084f6867afae2191dafd\"},\"headline\":\"O que \u00e9 uma marca?\",\"datePublished\":\"2021-06-26T23:43:47+00:00\",\"dateModified\":\"2021-06-26T23:44:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\"},\"wordCount\":94,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\",\"url\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\",\"name\":\"O que \u00e9 uma marca? - Blog - Azevedo &amp; Vendramin\",\"isPartOf\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png\",\"datePublished\":\"2021-06-26T23:43:47+00:00\",\"dateModified\":\"2021-06-26T23:44:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage\",\"url\":\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png\",\"contentUrl\":\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/azevedovendramin.com.br\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O que \u00e9 uma marca?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#website\",\"url\":\"https:\/\/azevedovendramin.com.br\/blog\/\",\"name\":\"AV Marcas - Registro de Marcas e Patentes\",\"description\":\"Fique por dentro do universo de registro de marcas e patentes\",\"publisher\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azevedovendramin.com.br\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#organization\",\"name\":\"Blog - Azevedo & Vendramin\",\"url\":\"https:\/\/azevedovendramin.com.br\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2020\/11\/simbolo_branco.07209125.png\",\"contentUrl\":\"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2020\/11\/simbolo_branco.07209125.png\",\"width\":3543,\"height\":3514,\"caption\":\"Blog - Azevedo & Vendramin\"},\"image\":{\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/av_marcas\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/person\/f0c01db7db8d084f6867afae2191dafd\",\"name\":\"azevedovendramin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9967486c73705ffbc671438b3091934aef551fc020112d3afb085610959af62c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9967486c73705ffbc671438b3091934aef551fc020112d3afb085610959af62c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9967486c73705ffbc671438b3091934aef551fc020112d3afb085610959af62c?s=96&d=mm&r=g\",\"caption\":\"azevedovendramin\"},\"sameAs\":[\"https:\/\/azevedovendramin.com.br\/blog\"],\"url\":\"https:\/\/azevedovendramin.com.br\/blog\/author\/azevedovendramin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O que \u00e9 uma marca? - Blog - Azevedo &amp; Vendramin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/","og_locale":"pt_PT","og_type":"article","og_title":"O que \u00e9 uma marca? - Blog - Azevedo &amp; Vendramin","og_description":"Voc\u00ea ainda tem alguma d\u00favida do o que \u00e9 uma marca? N\u00f3s vamos esclarecer! Marca segundo a Lei de Propriedade Intelectual (LPI) \u00e9: &#8220;sinal distintivo visualmente percept\u00edvel&#8221;. Ainda, h\u00e1 diversos pesquisadores da \u00e1rea que tamb\u00e9m afirmam que marca \u00e9 &#8220;tudo aquilo que representa a empresa&#8221;. Sabendo agora que tudo que pode representar a sua empresa [&hellip;]","og_url":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/","og_site_name":"Blog - Azevedo &amp; Vendramin","article_published_time":"2021-06-26T23:43:47+00:00","article_modified_time":"2021-06-26T23:44:01+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png","type":"image\/png"}],"author":"azevedovendramin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"azevedovendramin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#article","isPartOf":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/"},"author":{"name":"azevedovendramin","@id":"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/person\/f0c01db7db8d084f6867afae2191dafd"},"headline":"O que \u00e9 uma marca?","datePublished":"2021-06-26T23:43:47+00:00","dateModified":"2021-06-26T23:44:01+00:00","mainEntityOfPage":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/"},"wordCount":94,"commentCount":0,"publisher":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png","articleSection":["Uncategorized"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/","url":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/","name":"O que \u00e9 uma marca? - Blog - Azevedo &amp; Vendramin","isPartOf":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage"},"image":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png","datePublished":"2021-06-26T23:43:47+00:00","dateModified":"2021-06-26T23:44:01+00:00","breadcrumb":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#primaryimage","url":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png","contentUrl":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2021\/06\/Copia-de-Sem-nome-1-6.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/azevedovendramin.com.br\/blog\/2021\/06\/26\/o-que-e-uma-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/azevedovendramin.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"O que \u00e9 uma marca?"}]},{"@type":"WebSite","@id":"https:\/\/azevedovendramin.com.br\/blog\/#website","url":"https:\/\/azevedovendramin.com.br\/blog\/","name":"AV Marcas - Registro de Marcas e Patentes","description":"Fique por dentro do universo de registro de marcas e patentes","publisher":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azevedovendramin.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/azevedovendramin.com.br\/blog\/#organization","name":"Blog - Azevedo & Vendramin","url":"https:\/\/azevedovendramin.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2020\/11\/simbolo_branco.07209125.png","contentUrl":"https:\/\/azevedovendramin.com.br\/blog\/wp-content\/uploads\/2020\/11\/simbolo_branco.07209125.png","width":3543,"height":3514,"caption":"Blog - Azevedo & Vendramin"},"image":{"@id":"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/av_marcas\/"]},{"@type":"Person","@id":"https:\/\/azevedovendramin.com.br\/blog\/#\/schema\/person\/f0c01db7db8d084f6867afae2191dafd","name":"azevedovendramin","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/9967486c73705ffbc671438b3091934aef551fc020112d3afb085610959af62c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9967486c73705ffbc671438b3091934aef551fc020112d3afb085610959af62c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9967486c73705ffbc671438b3091934aef551fc020112d3afb085610959af62c?s=96&d=mm&r=g","caption":"azevedovendramin"},"sameAs":["https:\/\/azevedovendramin.com.br\/blog"],"url":"https:\/\/azevedovendramin.com.br\/blog\/author\/azevedovendramin\/"}]}},"_links":{"self":[{"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":1,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":137,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azevedovendramin.com.br\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}